Abstract
In this case study, we’ll share how we helped a Shopify Store located in USA, that sell beauty products to uplift their sales by 120% within six months of SEO strategies.
Introduction
Our client, a USA-based e-commerce store specializing in beauty products, approached JO Marketing to bolster their organic search and traffic through SEO strategies.
Challenges Faced
Canonical Issues
Pages had inconsistent canonical tags, leading to confusion for search engines.
Un-optimized Meta Tags
SEO titles and descriptions were not optimized for keywords, and their lengths exceeded optimal limits.
H1 Headings
There were instances of multiple H1 headings or missing H1 tags, impacting the site’s structural integrity.
Absence of Category Pages
Lack of dedicated product pages hindered the site’s visibility for specific product searches.
Thin Content
Pages lacked substantial content, affecting their relevance and authority.
Unoptimized Images
Image alt text was missing, and large image sizes slowed down page loading times, impacting user experience.
Our approach
Audit. Plan. Rank.
Transform Dreams into Clicks: Your Gateway to Digital Triumph!
Concept
Begin by defining clear goals and KPIs for your digital marketing campaign, outlining the desired outcomes.
Build
Develop and implement the campaign based on the concept, incorporating various channels and strategies to reach your target audience.
Test
Continuously assess the campaign's effectiveness through A/B testing, analyzing data, and refining strategies for optimal performance.
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Our Winning SEO Strategy
Canonical Tag Optimization
Ensured consistent canonical tags across all pages, directing search engines to the correct URLs.
Solved No Product Pages
The client has many PLP pages with no products or out-of-stock products.
To address the issue of empty or out-of-stock product pages, we implemented personalized “Just for You” sections on PLP pages. These sections displayed related products tailored to the user’s search history or preferences, enhancing their browsing experience and increasing the likelihood of finding suitable alternatives. This approach effectively mitigated the problem of unproductive product pages.
Fig: Before and after solving the no-product pages
Meta Tag Optimization
Revised SEO titles and descriptions to align with target keywords and adhere to optimal character lengths.
H1 Heading Alignment
Implemented proper H1 headings on each page to improve readability and SEO structure.
Product Page Creation
Developed dedicated product pages for each item, enhancing search visibility and user experience.
Content Enrichment
Expanded page content with relevant information and keywords to increase authority and relevance.
Image Optimization
Added descriptive alt text to images and optimized their sizes for faster loading times.
Implemented Product Schema to Improve Rich Snippets
To enhance the visibility and presentation of our website’s content on search engine results pages (SERPs), we implemented product schema markup. This strategy allows search engines like Google to understand the data better and display rich snippets, such as product ratings, reviews, and pricing, directly in the search results. By utilizing product schema markup, we aimed to improve the appearance of our listings in SERPs, increase click-through rates, and provide users with more valuable information at a glance.
Results
Within six months of implementing these strategies, significant improvements were observed.
120% Traffic Increase: Organic traffic surged, indicating improved search visibility and relevance.
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