Abstract
A Croatian local house cleaning service business, faced significant challenges in achieving online visibility due to an unoptimized website and neglected Google Business Profile (GBP).
Introduction
Local SEO (Search Engine Optimization) stands as a pivotal strategy for businesses aiming to enhance their visibility and attract customers within their geographic vicinity. This introduction sets the stage for a comprehensive case study that delves into the transformative journey of a Melbourne-based house cleaning service. Facing challenges of limited online presence and underutilized resources, the client sought to revitalize its brand through strategic SEO interventions.
By leveraging various tactics, including optimizing their Google Business Profile, developing location-specific landing pages, and fostering an engaging online presence, the client aimed to achieve significant growth in both visibility and customer acquisition. This case study meticulously documents the tailored approach employed, the hurdles overcome, and the remarkable outcomes achieved through a systematic implementation of Local SEO strategies.
Challenges Faced
Our client encountered low online presence and struggled with an unresponsive website, an unclaimed Google Business Profile, and a lack of local SEO strategy.
Our approach
Audit. Plan. Rank.
Transform Dreams into Clicks: Your Gateway to Digital Triumph!
Audit
Assess website's SEO health, identify strengths & weaknesses. Optimize for better performance.
Plan
Strategize SEO goals, keyword targeting, and content optimization for improved visibility.
Rank
Implement strategies to boost website's search engine ranking for targeted keywords.
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Our Winning SEO Strategy
Optimized Google Business Profile (GBP)
- Claimed and optimized the GBP to enhance local search rankings and attract more customers.
Location-Based Landing Pages
- Developed location-specific landing pages with relevant keywords and embedded Google Maps for improved local SEO.
Created Supporting Blogs
- Created five informative blogs for each location page to provide valuable content that can support the landing pages and boost SEO.
Internal Linking Optimization
- Ensured proper internal linking between blogs, landing pages, and the main website for improved site structure and SEO.
Google Site Integration
- Integrated the GBP into a Google Site and linked it to all landing pages for a cohesive online presence.
Backlink Building
- Acquired relevant backlinks from reputable websites to enhance site authority and visibility.
Local Directories & Social Media
- Listed the website on local directories and engaged in social media platforms for structured and unstructured citations, improving local search presence.
Website Optimization
- Enhanced website user experience, optimized CTAs, and integrated social media for increased engagement and conversion.
Result
After four months of systematic implementation, the client experienced a remarkable 100% growth in online visibility and business within five months.
Before
After
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