SEO Case Study for Study Abroad Consultancy
Abstract
In this case study, we’ll share how we helped the local Study Abroad Consultants to improve leads with phone calls . We’ll discuss the challenges we faced, the SEO strategies we implemented, and the results we achieved.
Client Overview
Our client, a study abroad consultancy based in Kathmandu, Nepal, has been a trusted name in the industry for over 20 years. They provide various services, including SAT, GRE, GMAT, IELTS, TOEFL preparation classes, university placement assistance, and career counseling. Despite their long-standing presence in the market, they faced challenges maintaining business visibility due to the rise of new competitors with stronger online marketing strategies.
Major Objectives
- Improve local search visibility for "GRE preparation in Nepal" and related keywords.
- Drive more inquiries through the Google Business Profile and website.
- Increase local brand presence and improve Search results.
Challenges Faced
- The client’s business was overshadowed by newer consultancies with effective online marketing efforts, leading to a decline in their market presence.
- Their website and Google Business Profile (GBP) were not optimized, resulting in poor rankings on local search keywords.
- They received only about 8 phone inquiries per month, significantly impacting their business growth.
Book A Free Consultation
Our Winning SEO Strategy
- Keyword Research: Identified high-performing local search terms like "GRE preparation in Nepal" and incorporated them into the GBP's titles and descriptions.
- Services & Categories: Updated GBP with accurate categories (e.g., "GRE preparation class") and detailed service descriptions.
- Content Updates: Added weekly GBP posts about tax tips and services, linking to the website for deeper engagement.
- Consistency: Verified address, phone number, and hours of operation to enhance user trust and local relevancy.
- Location-Based Landing Pages: Created location-based landing pages with every surrounding location of the primary location and created a Map stack.
- Location Citation: Created consistent local citations (structured and unstructured) and foundational backlinks.
- Local Schema: Added Local Business Schema to make the website more crawlable and relevant to local searches.
- Local sitemap: Added local sitemap to Google Search Console
- Breadcrumbs Schema: Enhanced site navigation for both users and search engines.
- Location-Based Landing Pages: Created pages targeting specific areas in Perth with embedded Google Maps and local tax-related content.
- Location Citation: Created consistent local citations (structured and unstructured) and foundational backlinks.
- Blogs: Published informative blogs tailored to Perth’s tax regulations and deadlines, targeting popular search queries.
Result
- 130% Growth in Local Rankings: Significant improvement in rankings for "Tax Accountant Perth" and related keywords.
- Higher Conversion Rates: Notable increase in calls and website inquiries, converting more prospects into clients.
- Enhanced Online Presence: A more robust GBP and optimized website solidified their local reputation as trusted tax advisors.
Ready to Grow Your Business With Us?
Let’s build something extraordinary together. At JO Marketing, we craft data-driven digital marketing strategies that boost visibility, attract customers, and accelerate growth. Your success is our priority let’s make it happen.
