SEO Case Study for the Tax Accountant in Perth
A tax accounting firm in Perth, WA, approached us to enhance its online visibility and generate more local client leads. Their Google Business Profile (GBP) was underutilized, and their website was not optimized to target local audiences. With a strategic local SEO approach, we achieved a 130% increase in local search rankings in just 30 days, leading to a substantial rise in client inquiries and consultations.
Abstract
In this case study, we’ll share how we helped the tax agent to improve leads with phone calls . We’ll discuss the challenges we faced, the SEO strategies we implemented, and the results we achieved.
Major Objectives
- Improve local search visibility for "Tax Accountant Perth" and related keywords.
- Drive more inquiries through the Google Business Profile and website.
- Increase local brand presence in Perth.
Challenges Faced
- The GBP lacked optimization for local tax-related keywords.
- Service descriptions and categories were incomplete.
- The website did not contain location-based pages or structured data relevant to local SEO.
- Limited online authority due to lack of citations in business directories.
Overall our keyword development / intent research involved the process of identifying the most relevant and valuable keywords and understanding the intent behind user search queries to optimize a website’s page content.
Our Winning SEO Strategy
Optimising the Google Business Profile (GBP)
- Keyword Research: Identified high-performing local search terms like "tax accountant Perth" and incorporated them into the GBP's titles and descriptions.
- Services & Categories: Updated GBP with accurate categories (e.g., "Tax Preparation Services") and detailed service descriptions.
- Content Updates: Added weekly GBP posts about tax tips and services, linking to the website for deeper engagement.
- Consistency: Verified address, phone number, and hours of operation to enhance user trust and local relevancy.
- Local Schema: Added local schema to the home page.
- Local sitemap: Added local sitemap to Google Search Console
- Location-Based Landing Pages: Created location-based landing pages with every surrounding location of the primary location and created a Map stack.
- Location Citation: Created consistent local citations (structured and unstructured) and foundational backlinks.
Website Optimization
- Local Schema: Added Local Business Schema to make the website more crawlable and relevant to local searches.
- Local sitemap: Added local sitemap to Google Search Console
- Breadcrumbs Schema: Enhanced site navigation for both users and search engines.
- Location-Based Landing Pages: Created pages targeting specific areas in Perth with embedded Google Maps and local tax-related content.
Building Authority
- Location Citation: Created consistent local citations (structured and unstructured) and foundational backlinks.
- Blogs: Published informative blogs tailored to Perth’s tax regulations and deadlines, targeting popular search queries.
Result
- 130% Growth in Local Rankings: Significant improvement in rankings for "Tax Accountant Perth" and related keywords.
- Higher Conversion Rates: Notable increase in calls and website inquiries, converting more prospects into clients.
- Enhanced Online Presence: A more robust GBP and optimized website solidified their local reputation as trusted tax advisors.
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